From Amanda Bower:
Which snuck up on me by the way…Must have had some local commercials in there that I ignored. I think U.S. Cellular might have been involved, which would explain a lot.
Okay- More Hyundai. Here’s what’s so great. They finally realize you can’t just say “Hey- just like a Honda only cheaper and spelled funnier.” You have to give me a reason to go TO you, and not just not get a Honda. You can’t be the un-option. (Ask John Kerry how well that works.) Hyundai is now giving us a reason to feel a certain way about them rather than have to be only rational about how it’s just-the-same as Honda but cheaper. Which frankly feels like you are settling.
Coke Zero. No. Just no. Maybe somebody else liked it. But it was poorly acted, was poorly edited (HOLY SMOKES poorly edited) and just… No. No. Absolutely not. and the worst part is they’d hyped it up all “OH history repeats itself.” No. It doesn’t.
Cash4Gold: Hee. MC Hammer. Ed McMahon- My gold hip replacement. HA!! Seriously- look for comScore numbers tomorrow for Cash4Gold to indicate visits spiked. I may get myself one-a-them envelopes my own self.
Vizio- Dude no, I looked down and it said “Samsung” and it’s a tube tv and it needs replacing and I didn’t pay too much for it. You have COMPLETELY overestimated where people are on the diffusion curve. One thing you never want to do in advertising is induce counterargumentation, and you just did it.
Taco Bell guy- He has violated my restraining order. Go. Away.
Scarecrow ad: I think it was for GE. It was beautiful. And I personally have simply never totally understood corporate advertising. I mean you just paid all that money for placement and for special effects so… I’d get a warm fuzzy feeling about GE’s energy partners? Whuuh…? I’m not saying it’s bad, I’m just not quite able to wrap my head around what it’s supposed to do and is this the best avenue for it? What’s your value for that kind of dollar?
Hulu: Ha. Got the message across about Hulu, embraced every beautiful horrible stereotype of TV about turning your brain to mush like a ripened banana, edited beautifully… Score. I think the only question is about how exactly does it work (he said “beamed” right?), so I might have done a little smidgen push towards another info outlet, but people can largely figure that out for themselves. So score.
McGruber- No. I know I’m not in the target market, and maybe there’s some method to this “People who drink us are idiots” but… Although I do like anything w/ Richard Dean Anderson in it. Speaking of which, why can’t he go and do a MacGyver movie b/c that show was kind of awesome.
Okay- since I’m not all that interested in the game which is a shame b/c it’s pretty good but the Panthers aren’t involved so… where was I? Oh- so while I’m waiting for the commercials to come back on (a not unstrange experience) I looked up information about the Budweiser Clydesdales, and here’s what I’ve come up with- it’s not a bad job and they are treated quite well. Except they are geldings, which 1) sorta undermines that Daisy commercial about the the two horses falling in love (Isn’t Daisy going to be disappointed?) and 2) where do new Clydesdales come from? Magic? Rainbows? Vats of hops and a Harry Potter wand?
Bud Light Lime- Okay- the stuff tastes really really questionable and is basically just a Corona without the craft project, but the ad is cute for this time of year. Your own bubble of summer.
Oh God. Go-Daddy. I think the less said about it the better. Except for this- the AMA just changed the definition of marketing to include societal issues and impact. I don’t think the world is a better place for those Go-Daddy ads. I mean, that’s the best you can do? I know their web hits spike afterwards, blah blah. But don’t you offer a value that’s far more interesting than cheap boobs? Ah… Let me rephrase: Don’t you offer a value that’s got more widespread appeal to people than just those who like cheap boobs? Thing is, I know somebody who has a Go Daddy site and is pretty happy with it, but I’d avoid them like the plague. An STD plague at that. I just think cheaply appealing to basest elements just cheapens everybody and lessens potential. Don’t get me wrong, I’m not really “offended.” More just disappointed.
I’m shocked SHOCKED the Steelers won.
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