From Will Chamberlin:
Overall, I was a bit disappointed by most of the ads.
From a strategic perspective, I think Hyundai definitely wins. It was a great way to build the company as a name recognized and respected in American households.
The Mr. Potato Head Bridgestone commercial wins for cuteness. Maybe I liked it because it reminded me of being in the car with my parents?
GoDaddy and Teleflora were both terribly rude, but I think only Teleflora will suffer– GoDaddy will probably just build more buzz, which was its goal anyway.
Budweiser did a great job with tone– keeping it patriotic but still fun.
The biggest winner? The advertisers’ websites– some of these sites will see HUGE increases in traffic from being mentioned. And increased traffic = increased sales. Ah, a new reason to defend Superbowl ad buys.
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