From Amanda Bower:
Coke/ Avatar:… Oooooooh. Innnteresting. That you keep it real with Coke, you don’t have your face on. That Coke is about underlying relationships and truth and authenticity. I believe Will and I would agree there’s something interesting there. In fact the more I think about it, the more interesting that ad becomes.Who you pretend to be, who you are, and Coke as a brand facilitates that authenticity.
Bridgestone: Moon walk. Meh. Who stole the tires? I dunno, that’s almost like don’t use Bridgestone b/c even on the moon somebody will steal them. No matter where you go, your Bridgestones will be a problem.
Denny’s serious breakfast: Up against IHOP? Also- that’s about 5 years too late to take advantage of full Sopranos fever.
Monster.com: Oh sure, the guy under the moose’s butt has a bad gig. But I feel sorry for the moose. He’s got the worst job of everybody.
Budweiser Immigrant: HOLY SMOKES!!! One of the best!! Perfect! Wow! Heritage, quintessentially American, toughness, effort, work ethic… wow.
***I miss some stuff doing Mommy things***
Coke Bugs: Awesome. I like the joyful, playful nature of it. The sneaky part is how they make Coke feel like it’s “natural” which is cute.
is that the first time a clydesdale has spoken? scottish accent was entertaining, but as a st. louisan… aka a VERY proud supporter of budweiser and all it has to offer… I like where it’s coming from but I don’t like the break in tradition. Just personal preference. BUt in terms of the academic marketing breakdown, it’s as good as gold. Has that commercial come on yet? I”m looking forward to seeing if they can make it… well superbowl worthy.
Coke being natural… good point. Also– HATED the Careerbuilder commercial. Hated it. Way too annoying.