The Final Rankings

From Meredith Freeman:

I am excited to visit Hulu (props to that advertising) so I can see all the ads there too!

So I took a small hiatus in the name of pondering and came up with my top 3 and bottom 3. Is it terribly pessimistic of me that I easily came up with the worst 3 (and more?) but had a hard time deciding my 3 favs…

I’ll save the best for last:

Worst 3: easily:

1.) Doritos. There was so much potential — I mean your target audience is probably EATING your product right now, and they didn’t say a darn thing in their advertising. Is eating a Dorito going to make me strong, able to please all of my co-workers and strip unsuspecting women of their clothes? No (and let’s hope not for the last one). It was just a silly waste of a few million throw away bucks.

2.) I hate to say Pepsi, because I really liked their first Pepsi generation ad. It was fun and consistent with thier “Pepsi generation” theme. The fact that they brought older generations in and illustrated truths about my generation (I’m obviously the TM) made it identifiable to those who related to the specifics that made each generation special. Although I don’t know what truths they were actually using, but it’s also past my bed time. I’m not thinking clearly. REGARDLESS, whatever positives that first commercial established were quickly and violently blown away by that embarrassingly obnoxious fake 80’s (?) ad at the end. Maybe I’m just not in the target market, but if it’s that offensively terrible to me, and possibly anyone else younger than myself (helllllooooo, we’re the habit-forming and trend-setting age group) then it didn’t do a good job. Sorry Pepsi, you ruined it.

3.) Sobe Lifewater/the spoof of Mean Joe Green. I couldn’t decide which was worse. Sobe could be redeemable in that it definitely encouraged a lot of talk and got a lot of hype. That’s good I guess, but I still haven’t tried it and quite frankly have no interest. It floats somebody’s boat though because the same concept (only bigger) ran two years in a row despite the controversy over what the lizards actually meant. the Mean Joe Green spoof just ruined a classic. why?

Da dudu DAH!! My favorites!

3.) Hyundai did do a good job of establishing themselves and defining their position as a good looking, but understandable and affordable car company. And I like that in one of the ads they said “Hyundai… like Sunday” because I never knew how to say it before. How can you like a brand you are too afraid to say out loud lest you sound like a uninformed dum-dum?

2.) Bud Light Lime: Take summer wherever you go. It’s true! Corona has the position of the summer, vacation beer and BL Lime COULD be creeping into that positioning a little but, but it gives itself some mobility in that you CAN (and should) drink it in the winter and it is like bringing summer TO YOU. It’s just wrong to drink a corona unless you are: a.) at a Mexican restaurant b.) on vacation or d.) in flip flops. Which is great strong positioning. They OWN that spot in the consumer’s mind. Great. BL Lime is making room for that place in the wintertime too. I like it. I also like how it tastes. (Don’t judge…it’s delicious)

1.) GE. Beautifully art directed, makes me feel good about going green. I like. I also felt happy when I watched that Coke ad with the bugs. Maybe I just wish it was green and warm outside. Anyone else?

That’s all for now. I’m tired and going to watch Hulu in bed until I fall asleep.